Do you have a love-hate relationship with social media? YouÂ´re not alone! Every coach in this industry tells you to get your account and your free business pages etc etc. Guess what? There is no such thing as FREE marketing. You are always paying, either with your money or your time. You just have to decide, which one is more precious to you.
For most people starting over it will be money, but the longer you stay in the game, the more time it will consume and all you want is more time. Time for your family, time to live the “laptop”-lifestyle. That was the reason why you started in the first time, wasnÂ´t it? Money and time to spend it…
So, what can you do about it? First, donÂ´t take everything so serious, there is much more in life than measuring your social media accounts…:-)…you have to find a balance, a work/life-balance.
Maybe youÂ´ll enjoy this little video IÂ´ve found for you:
So, that was the funny part…:-)
But now, seriously, how do you handle social media nowadays, especially for internet newbies?
You abolutely canÂ´t be everywhere at the same time, so please just concentrate on one platform at a time. After you have mastered itÂ Â Â Â Â ( or decided not to use it for your strategies ), then and only THEN, you will start another one.
TIPSÂ to handle your love-hate relationship
Start with the one you know a little bit about. Every platform has its own rules and own so called flavour.
a – facebook
Offers you generously private accounts and business pages without paying. It will take time to build up a fanbase, you can try to friend people and invite them, but when you overuse this strategy, facebook will block you as spam sooner or later ( this is called fb-jail ).
On facebook nowadays, there are more the thirty somethings and older, most of the kids or twens prefer other platforms, like tumblr, twitter or instagram. So you also have to decide, where your customers are, or better WHO they are.
Facebook wonÂ´t show your content to more then about 6 % -8 % of your friends and followers. They changed their rules in march 2014, now you will have to pay for reaching your audience. Even when you invest much time in conversations ( very time-consuming ), you wonÂ´t get the same reach, as whenÂ handing over 30 $ to facebook.
ItÂ´s still a great way to drive traffic and build brands, but it will cost you some dough to make real revenue from it. If you see it as a marketingstrategy and learn the skills, it will work for you.
Twittertraffic is the worst traffic, when it comes to social media. Everyone is tweeting about something immensly important..:-)…but nearly no one is reading it or worse, buying something.
There are millions of accounts and the tweets are changing in seconds in the timeline of people. When you want to work with twitter, you really should have a schedule and an instrument, like hootsuite or other services. Otherwise you will spend your days tweeting every hour and answering to other peoples tweets.
Pinterest is a bit like the new girl in town..:-)…everyone loves it and itÂ´s still exciting to use.
When you have a woman-related niche, pinterest can be a great way to get traffic to your website….when you do it the right way.
You need some knowledge and maybe a training on that, just like Melanie DuncansÂ´s Power of Pinning . This is a solid course for using pinterest for business, starting from scratch. Really useful and highly recommended.
There are some niches that donÂ´t go with pinterest. Everything adult or sexual is not allowed, they will shut your account as soon as they realize it, and you are not allowed to make many comments under the pics. IÂ´ve heard that you can do 3 comments a day, not more, and your are not allowed to follow more then 300 people a day.
And there are even more of it…:-)…as tumblr, linkedin, instagram etc. etc. BUT, you donÂ´t have to be everywhere, believe me. There is no way to make a business online without at least one or two accounts on social media, there has to be a possibility to connect with you at some place….but not on all of them!
As always, using common sense is helpful.
1. You need some social media, so figure out which ones.
2. Start one account at a time, donÂ´t get into every platform on the planet and fail at setting the accounts up properly, just because youÂ´re so overwhelmed by it.
3. When youÂ´ve mastered one art of conversation on one plattform, make your way into the next.
4. If you have, what you need for your business, connect your accounts. You can connect your fb-fanpages with an app called woobox with twitter and pinterest, so every post is shown on all three of them.
5. Set your alarm clock and special times for your social media activity, otherwise it will eat up your time.
So, thatÂ´s it for today, some of my personal thoughts about my love-hate relationship with social media. I would love to hear your stories, please feel free to leave a comment below!