How to use pinterest for business – the secret sauce

Hi folks! Here we are again,…finding out, how to use pinterest for your business. Someone recently has called it ” the holy grail ” of internet marketing, so you don´t want to miss it out, do you?

successTo have success with pinterest, you have to have a blueprint. We talked about the basics and the fun stuff in the last post   ( How to use pinterest for business – helpful tools ), here are some more advanced thoughts on it, the so called “secret sauce”.

You´ve got a business account, a great headline, an eye-catching photo, some boards and have started to get some followers. Do yourself a favour and don´t just follow other pinners. Take your time and look at their boards to find out, what they are about and just follow those who you are interested in.

Why? Simply because all of their new pins will appear in your newsfeed and there are for sure some topics you don´t care about….:-)

Here are some of the advanced tips:

edit pinWhenever you´ve created a stunning pic, you will want to connect it with your website, you will “code” it. Yes, I can see your face at the moment, but don´t be scared, it´s not that complicated. Here you can see, how it is done: Take that pin of yours and hover over the right top, go to edit. After that, insert your blog/website url in source and your done – You have coded your picture and every time, someone is clicking on the pin, not on the description beside, it will come to the source you´ve named.

Not everyday is the same, to save time, energy and pins go and prepare “secret boards” for later. You can post them, when time is short, or for seasoning topics, like christmas or maybe valentine gifts. You can publish whole boards or single pins, just like you need it. The advantage of this method is: You´re not going to be too distracted, work fast when needed and you can not only test different types of pins, but different times to pin.

pin of pinalertAfter setting up your stuff, you want to know, what´s working. Try a free account at It´s an awesome little software, that´s sending you an email everytime someone pins stuff to pinterest from your website. Now you can follow those people and thank them or comment on the pin. That´s cool ! BTW at the moment, they are changing their name and you can win a contest by entering your idea.

viraltagSo, as an advanced marketer, you really want to know your stats. Pinterest gives you some, but there are other ways and more detailed ones at (former pingraphy). There is a free trial for 14 days, after that you should know, if you want it and need it.

So, last, but not least I´ve got another little nugget for you. In the last post I showed you where to create stunning pins for pinterest. Did you know, that infographics are even more popular?  You can make them by yourself, just fetch some interesting data and go to . You can sign up for free and play around a while. If you fall in love with this tool, you can upgrade for pro, but it´s optional. This is wonderful and Ilove doing this stuff!

That´s for today. My friends, I hope you´ve found value here, feel free to leave a comment below, I will be more than happy to chat with you.

BTW, if you like what you see, hop on our newsletter to get more free tools and helpful sites—-> HERE

Your friend,


4 thoughts on “How to use pinterest for business – the secret sauce”

  1. Pinterest is something of a new world to me. I have bookmarked your site as I want to use Pinterest as a way of marketing my business 🙂

    1. Glad you´ve found something interesting here, Mark. If you´ve got any question, i will be more than happy to help – Janine

  2. This is very helpful information Janine. Of all the social networks, I like pinning the most and yes, totally loving infographic because they are simple, fun and concise. Will look into the other links that you have suggested. Thank you.

    1. Glad you´ve found something you liked here, Cathy. If there are any questions about pinning or pinterest, just ask! Love to help likeminded people…and i absolutely love pinterest…:-), btw thanks for the compliment! Janine

Leave a Reply

Your email address will not be published. Required fields are marked *


CommentLuv badge